Our mission

The Great Lakes Sports Commission (GLSC) is a non-profit organization dedicated to promoting Michigan as a premier destination for recreation, sports, and tourism.

Our vision

GLSC builds on the natural energy of sport and recreation to strengthen the economic vitality, health, and quality of life in Michigan communities. We hope to grow the Michigan Tourism and Sports Fund into a sustainable loan and grant fund to assist infrastructure and events from all over the state. We strive to create global attention, economic growth, talent attraction, and improved quality of life in our great state.    

Our Values

With the natural beauty of four seasons and an incredible infrastructure for sporting events, Michigan has it all.  Operating with integrity, the Commission believes sport is the foundation for what we do and recreation runs through Michigan’s DNA. In collaboration with valued partners, we offer everyone an opportunity to participate in what Pure Michigan has to offer.    

Our board of Directors

Dennis_West

Dennis West

Dennis has spent 35 years in the Community Economic Development movement, having worked on a broad range of community-based civic and professional activities. Since 1997, Dennis has served as president of Northern Initiatives, a private not for profit community development financial institution based in Marquette, Michigan.  Founded by Northern Michigan University and ShoreBank, Northern Initiatives now serves 73 counties of Michigan and five Wisconsin counties (mostly rural), providing financial and knowledge building services to start up and growing businesses in under-served markets.  Northern Initiatives has made more than 1,175 loans totaling more than $68,000,000 with thirty percent of its loans to women owned businesses, and around one third to startups. In 2015, it launched a loan customer portal to offer blended learning opportunities to its customers in working with their NI coach.  The portal has been licensed to 6 Community Development Financial Institutions who are making available its resources to their customers in 31 States.

Dennis serves on the boards of the Michigan Community Capital, Community Economic Development Alliance of Michigan, the Great Lakes Sports Commission, the Upper Peninsula Economic Development Alliance; and the Advisory Boards of Rural LISC, the Region One Small Business Technology Development Center and the Michigan Redevelopment Ready Communities, the Governor’s Water Council, the Rural Development Innovation Group (the Aspen Institute), and the Michigan Outdoor Recreation Advisory Council. He is commissioned to preach in the Northern Michigan Episcopal Diocese. Dennis’ undergraduate degree is from Hanover College and graduate work in Urban Affairs at the University of Milwaukee-Wisconsin.

Read more
Douglas_Luciani

Douglas Luciani

Doug Luciani is vice president of strategy and community impact at Cunningham-Limp, a Novi-based construction company.  Prior to that, he served as Chief Executive Officer of TraverseCONNECT, the parent enterprise established in 2015 that includes the Traverse City Area Chamber of Commerce and Venture North Funding & Development, as well as a new, for-profit entrepreneurial division designed to directly address bottlenecks in the region’s economy.  Luciani had been President & CEO of the Traverse City Area Chamber of Commerce, which had served as the parent enterprise, since January 2003. 

Doug serves on numerous boards and committees within the region and state.  He has been a member of the Munson Medical Center Board of Trustees since 2013 and currently serves as Board Secretary.  In 2009, he was appointed by Governor Granholm to the Early Child Investment Commission where he also served on its Executive Committee as Treasurer.  In 2012, he was appointed by Governor Snyder to the Grow Michigan Corporation Board of Directors, a $60-million public/private venture capital fund established through the Michigan Economic Development Corporation; he was subsequently re-appointed to Grow Michigan Corporation II, an LLC, in 2019 by Governor Whitmer.

He helped create and served as Co-Chair of the Children’s Leadership Council of Michigan for more than seven years. In 2016 he was appointed by Governor Snyder to the 21st century Education Commission to provide recommendations to raise the quality of Michigan’s educational system from prenatal through college.  He was elected to the Board of Directors of MichiganSaves, a $240 million energy efficiency Green Fund in 2019 and serves on its Finance Committee.  

He is currently the Chair of the Great Lakes Sports Commission, an initiative created by the Michigan Legislature in 2018 and funded with an initial $10 million to invest in and promote significant sports and recreation opportunities in Michigan’s Upper Peninsula and northern Lower Peninsula.  He also co-chairs the national Advisory Board for Chambers for Innovation & Clean Energy, a nationwide organization based in San Francisco comprising 3600 chambers of commerce.

Doug received a Bachelor of Arts degree in Political Science and English from Central Michigan University and a Master’s Degree in Public Administration from the University of Massachusetts in Amherst.  Prior to returning to Michigan, Doug worked in senior management for more than 12 years for the Greater Kansas City Chamber of Commerce.

Doug and his wife, Lynne, live in Traverse City, Michigan, and have two daughters. To view his LinkedIn profile, click on this link: https://www.linkedin.com/in/lucianidoug/

Read more
Gina_Thorsen

Gina Jacquart Thorsen

As President of Stormy Kromer, Ms. Thorsen leads the marketing, sales and new product development efforts for this iconic Made in the USA outdoor apparel brand. Stormy Kromer is a division of Jacquart Fabric Products, and as part of the company’s family ownership and Executive Team, she plays a key role in developing the company’s strategic vision for the future.

In her current role, Ms. Thorsen is responsible for the development and oversight of Stormy Kromer’s annual marketing plan and the coordination of the internal and external team that implements these activities. She directly manages the company’s Independent Sales Reps and has direct responsibility for internet and catalog sales. Since taking the helm of Stormy Kromer in 2010, overall sales have tripled.

Ms. Thorsen also oversees new product development and design. During her tenure, she has successfully taken a line of caps and a few apparel pieces to a complete apparel and accessory collection for both men and women. Under her leadership, the Stormy Kromer product line has increased its appeal to women and younger customers, and launched its first pet products collection in 2018.

Prior to returning to her family’s business in Michigan’s Upper Peninsula, Ms. Thorsen spent 11 years with the southwest’s largest arts-in-education nonprofit, Big Thought, of Dallas, Texas. At the time of her departure from Big Thought, she held the position of Vice President of Research & Program Development, overseeing the management of partnership programs such as Dallas ArtsPartners and leading the development of new programs such as the Dallas Arts Learning Initiative, later known as Thriving Minds. She also oversaw the Program Accountability department and was responsible for the sharing of Big Thought’s programs and strategies with communities around the country through speaking engagements, consulting engagements and other vehicles.

While under her guidance, Dallas ArtsPartners and Thriving Minds received accolades and milestone grants from the National Endowment for the Arts, the Ford Foundation, the U.S. Department of Education and the Wallace Foundation.

Ms. Thorsen holds a Bachelor’s Degree with a major in Arts Management and a minor in music/voice from the University of Wisconsin-Stevens Point, and a Master’s Degree in Arts Administration from Goucher College in Baltimore, MD. She serves on the Board of Directors of the Small Business Association of Michigan as well as the University of Wisconsin-Stout Apparel Design & Development Industry Advisory Board. Additionally she was recently elected as a commissioner to the newly formed Great Lakes Sports Commission. She volunteers in her local community as the Vice President of the Mercer Lake Association, and as a member of the Ironwood Economic Development Corporation.

Read more
2014 WINTER OLYMPIC GAMES -- NBC / USOC Promotional Shoot -- Pictured: Billy Demong -- (Photo by: Mitchell Haaseth/NBC)

Bill Demong

Billy grew up in the Adirondack Mountains and began ski jumping in the Lake Placid Ski Club. A cross country skier as soon as he could walk he added the longer skis when he was 8 and fell in love with the sport of Nordic Combined.

When he was 17 Billy relocated to Steamboat Springs to join a team of inspired young athletes. Together they broke down barriers and Billy became America’s first Olympic Gold Medalist in Nordic skiing.

After a World Cup career spanning 5 Olympic games, Billy served as the CMO for Reynolds Cycling, a Utah based carbon fiber cycling wheel manufacturer. While at Reynolds he helped the brand regain consumer confidence and awareness through a variety of strategic sponsorships and integrated digital marketing strategies.

Having played a major role in developing USA Nordic Sports to support the National Ski Jumping and Nordic Combined teams, Demong took on the role of Executive Director in the spring of 2016 because of his love for the sport and desire to see the organization find athletic and financial sustainability.

“When I look down the road a few years I see USA Nordic’s elite athletes supported at a higher level than they have ever known and the number of youth trying ski jumping and nordic combined at higher rates than we have seen in decades. Ski Jumping in this country has a vibrant community and rich history that I aim to grow on and develop new opportunities to grow our base of athletes, clubs and fans!”

Demong currently resides in Park City, Utah with his two sons and partner, Katie who is a professor in Salt Lake City.  He also serves on the Board of the National Nordic Foundation (NNF).

Read more
Fritz_Erickson

Fritz Erickson

Dr. Fritz Erickson became Northern Michigan University’s 15th president in July 2014.  Dr. Erickson is known for his strong student-centered decision-making and for successfully developing university partnerships with community, business, industry and K-12 schools.

Since coming to NMU, Dr. Erickson has led the campus in developing a set of core values and a new strategic plan that now guide all of Northern’s decision-making. He helped to launch Invent@NMU, a student-run product incubator. He is leading the Northern technology team in creating an Upper Peninsula-wide educational LTE network known at the Educational Access Network. But the EAN is not the only current Northern initiative receiving national and international attention. Fritz has encouraged the faculty to bring new programs to NMU and two that are putting Northern and the U.P. on the global map are forensic anthropology and medicinal plant chemistry, which have received headlines around the world.

In his 30-plus years in higher education, Fritz has held many administrative roles at several universities, including provost at Ferris State – his job before coming to NMU. He was also a long-time professor in the interdisciplinary fields of education, psychology and technology. A native of Kalamazoo, Mich., he received his bachelor’s degree from Western Michigan University and began his career as a K-12 school teacher. He received his master’s and doctorate from the University of Northern Colorado.

Dr. Erickson has served on the executive committee of the Michigan Economic Development Corporation (MEDC), and is a member of the Lake Superior Community Partnership, Innovate Marquette Smart Zone, Invest UP and Great Lakes Sports Commission boards, as well as a Marquette Rotarian.

When Fritz can squeeze some free time into his schedule, he can be found at the ski hill if it’s winter or the golf course if it’s summer. He and his wife, Jan, also enjoy exploring the U.P. in their camper trailer with their two dogs. The couple also enjoy spending time with their grown son and daughter and their partners.

Read more
IMG_5056

Steve Verrette

Steve Verrette was born and raised in Iron Mountain, Michigan and is a graduate of Iron Mountain High School. 

Steve grew up with a love of the outdoors and enjoyed all of the fun and excitement that came with it. Hunting, fishing, trapping, snow and water skiing, four wheelers, mini trucks and even bungy jumping at the Mississippi State Fair. 

Steve started work at Champion, Inc. at the age of 16 as part of the summer yard crew that would cut grass, paint, seal driveways and whatever else needed to be done at one of the locations. 

During the summer while attending college, Steve worked in several different states with Champion’s National Concrete Division. Setting up and taking down plants, quality control, batching concrete, parts runner, sandblasting and anything that was needed to be done. 

The first summer away was tough but after that it was fun and exciting, and being able to learn from some of the best managers for this type of work was what made it all worth it. 

After graduating from Michigan Tech with a Civil Engineering Technology degree, Steve started full time with Champion at a project in Cheshire, Ohio for American Electric Power. Steve lived in Ohio for two years and was able to complete his bachelor of science in Business Administration from Ohio University. 

For the next two years Steve worked in six other states with Champion and learned something new every week that would help him in the future. Steve returned to Iron Mountain in 1995 as Operations Manager of the Iron Mountain plant. 

Steve still traveled with the National group as needed but was based in Iron Mountain until 2006 when Champion purchased Gillett Cement Products. Steve was named President of the new Verrette Materials Division. Portable crushing, concrete pumping and selling life sizes concrete bigfoot statues came with this new adventure. 

In 2016, State was named Chairman and CEO of Champion, Inc, being able to follow his grandfather Louis and father Bill in this position is a great feeling. Steve credits his Grandpa Bert Harvey for his love of the outdoors. 

Steve and his wife Beth live in Iron Mountain and have three kids, Levi, Lexi, and Lily. 

Read more
Stacie Bytwork WEB

STACIE BYTWORK

Stacie Bytwork is the President of the Manistee Area Chamber of Commerce.  For almost seven years, Stacie has led the Chamber through dynamic and visionary growth, and has delivered programming on the needs of the area businesses and surrounding community.  Her most recent accomplishment has been adding an Economic Development arm to the Chamber to better serve the needs of Manistee County. 

She initiated a county-wide leadership program that develops young professionals to be community leaders and help with workforce retention goals.  The program is currently going in to its in its six year, and is thriving from its community partners. She also serves on several area boards, including the Michigan Association of Chamber Professionals, Networks Northwest Workforce Development Board, and is the Chair of the Northern Michigan Chamber Alliance.  

Stacie holds a bachelor’s degree in Criminal Justice from Western Michigan University. She spent nearly ten years with the Kalamazoo County Government at the 8th District and 9th Circuit Court, and her last position was at the Health & Community Services Administration Department.  

Stacie and her husband, Troy, moved from Kalamazoo to live and work along the area’s amazing water resources.  Stacie enjoys spending time with her husband, Troy, daughters Elia and Rubie, and puppy Tubby. She teaches kettle bell class at Manistee Health & Fitness Center, loves to run and is committed to health and fitness.  Stacie and her family enjoy being active, traveling, spending time at the beach and boating on Lake Michigan.

Read more

Locations

GLSC – Marquette
201 Cohodas Hall
1401 Presque Ise. Ave
Marquette, MI 49855

GLSC – Traverse City
202 East Grandview Parkway
Traverse City, MI . 49684